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Pay Per Click & Online Ad Trends You Should Know

by jj233117 - February 2, 2018

What is Pay Per Click? Pay per click advertising is one of the best ways to boost your SEO and to increase the exposure your brand needs to get your name out there. But let’s take a step back. What is SEO? Well, it stands for “Search Engine Optimization”. Why is this so valuable? If What is Pay Per Click? Pay per click advertising is one of the best ways to boost your SEO and to increase the exposure your brand needs to get your name out there. But let’s take a step back. What is SEO? Well, it stands for “Search Engine Optimization”. Why is this so valuable?

 

RELAX. GOOGLE HAS YOUR BACK.

Google has many technology products out there, and for marketers it can seem like the constant updates and new algorithms are a constant battle. Well, it is. In order to succeed with modern digital marketing, you have to be prepared to constantly reinvent and re-marketing your content for your audience, and that’s where Google AdWords can help.PPC – Pay Per Click concept Businessman working concept

THE DIGITAL MARKETING HEAVY LIFTING ON GOOGLE

Let’s face it, Google and their awesome digital marketing products will not be going away anytime soon. So if you’re not an advanced AdWords master, here are some basic tasks that you should be doing in every AdWords campaign.

Establish the Goal – How do you want to use Google AdWords? Are you trying to rebuild your brand? Is it for an ecommerce site to boost sales? How you structure your account and the features you choose to use will play a role in your response. Let Google guide you through their unique and interactive decision tree process.

Determine your Target Audience – What do you imagine your ideal customer does? Where and when do they do it and how would they come across your campaign? What device are they using to see your content? You guessed it, Googs has the answers for you.

Conduct Keyword Research – You are paying per click, so you should probably do your research on which keywords are the best and most effective when searching for your business. By bidding on keywords that are relevant to your field, you can place your ads in what you predict the best search results will be. Google will want you to include two to three times the amount of keywords that you think you need. But just beware and use your common sense. Of course they want you to spend more money!Workplace with person working on laptop watching video player, concept of webinar, business online training, education on computer, e-learning concept, video tutorial vector illustration Set Budget and Bids – Once you’ve decided which keywords to bid on, it’s time to do a little math. If the average CPC looks too high, go granular; volume will decrease, but so will cost.

Here’s a little hint about quality score: Google uses Quality Score to grade your keywords and ads in terms of how relevant they are to consumers. Small ad groups and highly clickable ads raise your Quality Score. As your QS rises, how much you pay per click will lower, which raises your ad rank.

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